The obtuseness of TV ad writers….
Okay, so there’s this new HDTV ad from Phillips (I think it is….) - there’s a cute-ish little girl standing on a rock in the clear probably Caribbean Ocean, and a baby elephant (hair and all) on another rock. The girl is holding a box. She opens the box and discusses the new whatever it is from whoever, and the closing line is, “It’s the mirrors”. (And she’s slightly “lispy” so the word “mirrors” is slurred, but that’s a whole other gripe and post….)
All right. Now, I don’t give a rat’s ass about HDTV (or any tv at all, really….) - but since my husband lives for sports on tv I get all this extraneous crud when I don’t have my headphones in place…. and with this ad, I wonder….
If you were Phillips or whoever it is, and if your latest and greatest HDTV used mirrors to accomplish its “miracles”, and if you were paying an ad writer these big bucks to advertise….
THEN WHY IN THE HELL WOULDN’T YOU DO SOMETHING LOGICAL WITH THIS? What’s with this silly little girl who can’t pronounce “mirrors”, and the ocean, the rocks, and the elephant (hair and all)?
So…. listen up dummies. Here is the ad you SHOULD have been running:
Little girl, long blonde hair, blue dress, white knee high socks, black maryjane pumps. Holding your little box…. as she watches a white rabbit run off as it looks at the time on a pocketwatch…. she opens the box, and in the box she and the audience see the white rabbit admiring himself in a mirror - cut to the chase, she says (WITH proper pronunciation!) “It’s the mirrors!” while the box reflects the scene up and out….
Alice Through The LookingGlass of course. And of course, I bet Phillips would have had to pay the earth in royalties - but then, people would GET IT…. instead of saying, “HUH?”
